Loyalty Scheme

Pup Perks

Loyalty reward scheme

Sell the Sizzle, Not the Steak!

by | Dog Nutrition | 0 comments

Sell the benefits, not the product

In the mid-1920s, legendary American salesman Elmer Wheeler coined the phrase, “Sell the Sizzle, Not the Steak.” He encouraged salespeople to focus on the benefits derived from a product rather than the product itself. That one saying became a philosophy which saw he and others not only survive the Great Depression, but actually prosper from it.

That same philosophy has been wholeheartedly embraced by the commercial dog food industry ever since they perfected the process of producing extruded dry dog food, kibble, in the mid-1950s. Only now it’s called dog food advertising!

All sizzle, no steak!

Selling the sizzle, not the steak, has become a way of diverting people’s attention away from the fact that kibble is produced by:

  • Assembling a mixture of cheap, highly questionable ingredients. Largely the waste products from human food production.
  • Forcing them through a machine called an expander or extruder. This turns the ingredients into a dough-like substance completely unrecognizable as food.
  • Cooking the material with pressurized steam or hot water at exceptionally high temperatures. Until it is completely without nutritional value, taste or goodness.
  • Cutting it into small pieces.
  • Drying these small pieces to remove any remaining moisture.
  • Spraying the resulting pieces, now known as kibble, with fats, oils, synthetic vitamins and minerals. This gives the impression of vaguely smelling and tasting like food to our unwitting canine friends.
  • And then sealing these pieces of kibble in a bag so that those oils and fats don’t go off before you feed them to your dog. Which could of course be anything up to eighteen months and more later.

Questionable benefits, dubious products

There may be benefits in terms of convenience. But how are they achieved and at what cost in the long run to the health and wellbeing of our dogs? As human beings we might be able to survive on pizza. But for how long and at what cost to our long-term health?

Surely man’s loyal best friend for centuries deserves better than artificial food, twice a day for the entirety of its life.

Whoever coined the phrase “That’s no way to treat a dog,” must have coined it with kibble in mind. Then again. That’s dog food advertising for you!

Dog Nutritionist Recipes

Homemade Dog Food

Instantly improve the health of your dog with healthy home cooked dog food. Step-by-step guide complete with recipes!

GET STARTED

Dog Calcium Supplement

Essential Calcium for Dogs

The 100% natural essential supplement for homemade dog food. And unlike most commercial calcium supplements, it's not made from rocks!

BUY NOW

Joint Support for Dogs

Dog Food Seasoning

A unique blend of herbs and spices designed to complete homemade dog food with vital natural goodness.

BUY NOW

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Better Food, Better Health

Fresh food has been proven to improve dog health.
Know exactly what's in your dog's food.
80% of canine health issues can be improved with healthy food.
There are no chemicals or artificial additives in homemade food.
Life expectancy has been proven greater with fresh food.

Do you really need any more reaons to improve your dog's diet?

Better Food, Better Health

Fresh food has been proven to improve dog health.
Know exactly what's in your dog's food.
80% of canine health issues can be improved with healthy food.
There are no chemicals or artificial additives in homemade food.
Life expectancy has been proven greater with fresh food.

Do you really need any more reaons to improve your dog's diet?