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Palatants in Commercial Dog Food

by | Dog Nutrition | 0 comments

Why your dog goes crazy for kibble

Have you ever wondered why your dog goes crazy for kibble?

Kibble by the way is that dry, lifeless, nutritionless rubbish that masquerades as dog food in brightly coloured plastic bags in pet food aisles up and down the country. The ones that show enticing, healthy ingredients despite the fact they’re nowhere to be seen inside the bag because they weren’t part of the recipe in the first place.

Palatants is the answer you’re looking for. Flavour enhancers that are added to commercial dog food to fool your dog into eating what he or she would otherwise run a country mile from.

Once your dog’s dry dog food has been through the extrusion process, what few nutrients it once contained are gone and gone forever. It was rubbish before, now it will be totally unpalatable rubbish.

Step forward chemicals, colourings and palatants. Ingredients sprayed on afterwards to fool you into buying it and your dog into eating it.

Commercial Dog Food Plc employs huge departments charged purely with finding ways of fooling your dog into eating its products. It’s positively sinister how they do it. (It should also be illegal but sadly it isn’t)!

Kibbling

Once your dog’s dry dog food has been extruded in a process known as kibbling (hence the word kibble), the result is a grey, slimy paste completely devoid of nutrients.

Left like that, you wouldn’t buy it and your dog wouldn’t eat it.

So it’s chopped into small pieces, dried and then sprayed with digest (waste animal products) and palatants to make it look like meat to you and smell like food to your dog.

That’s why most kibble is brown. To fool you into thinking you’re feeding your dog meat when it’s actually anything of the sort.

Did you know for example that in order to be labelled, say, chicken, commercial dog food legally only has to contain 4% chicken?

Your dog relies on you to make good decisions on its behalf. Make one today. Stop buying kibble. Feed your dog proper food instead. As I’m very fond of saying, feeding your dog is an investment. You are investing in its future. If you want a healthy dog, invest wisely.

Feed it proper dog food!

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Better Food, Better Health

Fresh food has been proven to improve dog health.
Know exactly what's in your dog's food.
80% of canine health issues can be improved with healthy food.
There are no chemicals or artificial additives in homemade food.
Life expectancy has been proven greater with fresh food.

Do you really need any more reaons to improve your dog's diet?

Better Food, Better Health

Fresh food has been proven to improve dog health.
Know exactly what's in your dog's food.
80% of canine health issues can be improved with healthy food.
There are no chemicals or artificial additives in homemade food.
Life expectancy has been proven greater with fresh food.

Do you really need any more reaons to improve your dog's diet?